The New York Times Utilizes Immediacy

In the center of the home page of the New York Times, the top story is King.

The top story is always accompanied with an image of some sort and a larger and friendly to the eye headline.  

But even the top story gets old, and online the King often lasts less than an hour, only to be replaced with another more timely if not relevant top story.

So what happens to the King, the top story you glanced at earlier?  What if you wanted another glimpse and now its gone, lost in the whirlwind of search engines and databases.

Well, the NY Times is not so quick to see their latest King's head role, instead the top story that once was King, is simply moved below the new top story.  It is still easily accessible to the reader without much stress and searching.

Additionally, the NY Times always posts the time that the story was released on the home page, making it easily accessible for the reader to determine which is the latest news and how long the top story actually sat on its so called throne.