Multimedia Packaging

For online journalists, multimedia packaging is a form of combining key elements such as text, graphics, sound, video, rich content and links.

The combination of these elements, allow journalists to tell stories in a new and much more intriguing way, by overcoming the traditional limitations found in print and broadcast media.

Interactivity between these elements, allow the user to actually manipulate the information in a featured story, or construct their own story out of the individual media elements.

This type of interactivity with the media is done through the user making individual choices by clicking on links.

Interactivity also allows users to contribute to the story, by adding their personal opinions to the existing information.

As quoted by James C. Foust: "As an online journalist you have to be continually aware that graphics can be part of your storytelling arsenal and that some stories can be best understood only with a combination of words and graphic elements."