The overall layout of the New York Times' home page is a whirlwind of headlines and links that create a sense of chaos and visual exhaustion. While the usage of white space dominates the overall page, giving it the illusion of a clean and balanced layout there is just too much information on the page.The sections that are clearly defined and easy to view is the main story, the video box and a bar which includes various topics called Inside NYTimes.com. The main story is easy to view as it is boxed in and accompanied by an image and lager headline. The video box is also boxed in and accompanied by a larger image making it easy to view for the reader.The side bar however, is a jumble of titles of sections, that make it hard for the reader to find what they are looking for. And the advertising which is mainly located on the right side of the page is split up by various boxes such as the stock market results, which make it more difficult to distinguish one from the other.
Monday, November 10, 2008
The New York Times Home Page Layout
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There is some debate over whether it's better to package ads all together (making it clear they are all ads) or to mix up ads and content, which is more confusing, but advertisers like it because are more likely to see their ads. (When we KNOW those are all ads, we don't even look.)
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