Have you heard of Product (RED)?

(RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of these products is then given to the Global Fund.

The Global Fund is an innovative partnership of governments, non-profit organizations, and the private sector, working together to rid the world of AIDS, tuberculosis (TB) and malaria. Its sole purpose is to raise funds and make grants to countries, organizations and communities that urgently need financial help to allow them to respond to these epidemics.

What is the meaning of the parentheses or brackets?

Well, they call them "the embrace." Each company that becomes (RED) places its logo in this embrace and is then elevated to the power of red.

Thus the name -- (PRODUCT)RED.